Projects & Creative
Projects & Creative

Your Home Base Online

Website Development

Your website is your home base online. It needs to communicate how you solve prospects' problems, generate sales and leads, and represent your brand as a professional authority, or it’s not doing its job. Make sure your website works as hard as you do to grow your business.


Beautiful Design.

Intelligent Performance.

Your business needs to be selling online. We can make that happen.

Shopify is the leading ecommerce solution today, and it’s for good reason. We can get you set up with a high quality Shopify store that’s designed to put your brand’s best foot forward, and drive the online sales that your business needs.

Websites that work as hard as you do.

Some businesses don’t need any bells and whistles, like membership abilities or ecommerce – they just need a quality website that allows potential customers to learn about their services, and to capture those prospects as leads.

If that sounds like you and your business, get in touch.

Drive recurring subscription revenue with memberships

Membership platforms can be a great way to generate revenue for your business, through building a deep and ongoing relationship with your customers.

One of the best parts of owning a membership platform is recurring revenue. It can be a powerful business model when done well!

Memberships can take on many forms.

How about publishing members-only blog content?

Or maybe you have a course you’d like users to sign up for?

Whatever flavour your membership platform takes, it can be a fantastic way to grow your business online. We can help with that growth.

Check out our website development work

We’ve worked with a number of clients to design and develop their websites. Have a look and reach out if we can help you!

waypoint website development and creative projects

Engaging Customers

App Development

App development used to cost tens of thousands of dollars and require jumping through all kinds of hoops to list in the various app stores. Now, however, we can build progressive web apps that don’t rely on the cumbersome app store approval process, or require users to actually download to their phone for a fraction of the time and cost.


Increase customer engagement.

Increase conversions.

Streamline operations.

PWAs – web applications that look and feel like native apps

No matter what happens with Google SEO algorithms or paid social media reach, you’ll always own your email list – a direct line to your customers’ and prospects’ inboxes.

Some examples of email marketing and automation:

  • Dripping educational content to prospects to guide them further down the sales funnel
  • Conversion-focused emails to drive sales from prospects right on the edge
  • Post-sales automations to ensure you’re providing value for your customers – and driving as much revenue as possible

When you intelligently segment your email audience based on what they buy and when, how they interact with your website, and more, you improve the effectiveness of your email marketing efforts.

How we helped Topsy Farms build an app to engage visitors, and increase ecommerce sales

When Topsy Farms approached us, they had an idea for an app, but they weren’t sure exactly what they needed or how to make it happen. We took it from there!

waypoint website development and creative projects

Design Speaks Volumes

Branding & Creative Design

Your brand along with any graphic extensions of it represent your business to your potential customers. The visual pieces your business promotes are typically the first impression potential customers have of you. Ensure you're giving those prospects the right impression.

paint brush
paint brush

Your brand is people's perceptions of your business.

Your logo, social media posts, product packaging, photography, and more all influence that perception.

Make sure they do it justice.

Having a brand strategy is extremely important for your businesses.

We can either conduct a brand audit on your existing brand, which includes things like:

  • Professional review of existing branding
  • Review of all marketing materials
  • Analysis of brand voice (e.g., consistency, tone, appropriate for industry and target audience)
  • Research of your brand’s perception and place in the market
  • Thorough presentation of research, strengths and weaknesses of your brand

Or we can build you a new brand identity from the ground up, taking you through our process to ensure your brand is the best possible reflection of your business.

Don’t let poor design materials hurt your brand.

Once you have your branding nailed down, you need to make sure that all marketing materials you use to promote your business adhere to your brand standards. 

Every single piece of content you put out into the world needs to be a reflection of your brand.

Some of the graphic design and collateral pieces we can help you with, to ensure consistency and professionalism are:

  • Business cards & stationery
  • Custom illustrations
  • Brochures, postcards, posters, flyers, marketing collateral 
  • Assets for social media
  • Photoshop editing
  • Swag (t-shirts, mugs, etc)
  • Wayfinding 
  • Signage
  • Emails

If your product photography is bad, your conversion rate will be too.

High quality, consistent product photography is extremely important to the success of your ecommerce website. We have packages based around the number of products you have, and we can even include “styled” shots to show off your products in fun and engaging ways.

Are you putting your best foot forward on social media? You should be using professional post templates.

Choose one of our Canva packages, which provide you with fully editable custom templates in your branding for your choice of Facebook, Instagram posts and stories, and/or Twitter

Check out our branding and creative design work

waypoint branding and web services

What are you waiting for?

Reach out and tell us about your project and we can hop on a phone or Zoom call to discuss.

No fees, no obligation.