Over the course of our marketing relationship with Racquet Science, a sporting goods store in Kingston, Ontario, we’ve been able to do the following compared to the previous 8-month period:
Increase in ecommerce revenue
Increase in average order value
Improvement in online store conversion rate
Increase in organic search website traffic
Increase in overall website traffic
New email subscribers
The amount of revenue from email marketing (which was 0%)
How We Approached the Campaign
When we first began working with Racquet Science, they had a Shopify website that looked good. It just wasn’t converting as well as it could, and it needed more traffic to really increase sales.
They also didn’t have a way to capture contact information from users who came to the site but left without buying, or a way to re-engage past customers to bring them back.
We developed, implemented, and managed an ongoing strategy to address all of those pieces using a combination of website design and functionality updates, content and SEO, email capture, and robust email marketing automation.
Racquet Science was already using a great Shopify theme and the online store looked really good. There were issues that we were able to address to improve user experience and overall conversion rate though:
- Redesigned the home page to reflect what users were looking for the most on the website
- Improve the search and filter functionality – replacing the need for costly apps and providing an easier way for customers to find the products they’re looking for
- Regular theme code updates to ensure everything’s running smoothly
Through high quality blog content, we’ve been able to increase organic search traffic by 25%
Focusing on targeted signup pop-ups, and regular A/B testing and optimization, we’ve been able to add almost 1000 users to Racquet Science’s email list.
When we started working with Racquet Science, they didn’t have any revenue coming from their email marketing channel.
Thanks to in-depth automation we’ve been able to grow their email marketing channel to 30% of their ecommerce revenue.
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