We help tourism and retail businesses connect all of the pieces across their organization to set them up for growth.
Why tourism and retail?
They have some of the most complex needs when it comes to how to manage and execute their growth strategies across their offline and online channels.
There are a lot of pieces involved in marketing, sales, and customer experience operations.
They’re trying to figure out how to deliver offline and online customer events and experiences, alongside physical and digital retail, while trying to attract new customers without forgetting to appeal to past ones – and how to tie all of those pieces together in an effective and efficient way.
That’s where Waypoint comes in.
How do you ensure brand consistency across platforms and across your physical and digital channels?
How do you get a real-world visitor to buy from your website? How do you get a website buyer to visit your real-world location?
How do you set up your processes, software, and people to ensure all of the pieces work together seamlessly?
Get in touch with us and we’d love to chat about how we can help!
Josh Decaire
Co-Founder & Director of Operations
Josh has spent the past 5+ years filling multiple roles within Shopify Expert and software development agencies, partnering with businesses ranging from small businesses to multi-billion dollar enterprises on their marketing, ecommerce, and growth strategies and execution.
Combined with years of freelance experience, providing services across website and ecommerce development, marketing and advertising, operations and more, he’s tackled a wide range of business challenges and is excited to build relationships with, and help further the growth of even more businesses in his role with Waypoint.
After partnering with Melissa Eapen of Improbable Escapes (and other businesses) on multiple projects, they decided to make it official – launching Waypoint (originally One Brick Digital) in mid-2021.
Melissa Eapen
Co-Founder & Creative Director
Before co-founding Waypoint, Melissa kicked off her career launching Improbable Escapes, where she is responsible for marketing, sales, and business development.
Her expertise and commitment allowed her to be recognized as an industry expert in marketing gamified experiences; as a result she lectured on this topic at Up The Game, TransWorld’s Halloween and Attraction Show, Ontario Museum Conferences, and more.
More recently, the Improbable Escapes team launched a new subsidiary company called Visual Menace Creative, where Melissa is the Production Designer for feature films such as Angel Three (post-production), and Den Mother Crimson (pre-production).
Melissa is excited to serve as the Creative Director for Waypoint to combine her loves of marketing, branding, and the creative arts.
Team Highlights
999 Awards
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
999 Awards
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
999 Awards
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Mission and Vision
Our mission at Waypoint is to partner with organizations that need our help, and, quite simply, to help them. We want to do quality work we enjoy, with people we like. And the work that we enjoy doing is helping businesses integrate and optimize their marketing and growth channels. It really is that simple.
Values
Relationships. Transparency. Accountability. Growth. Learning.