At Waypoint, we guide businesses through the complexities of their digital and online presence, helping them connect all the pieces needed for growth. Whether you’re a startup, an established brand, or somewhere in between, we tailor our services to meet your unique needs and drive your business forward.
Why Choose Waypoint?
The digital landscape is ever-evolving, and navigating it can be challenging. From website development and optimization to strategic consulting and digital marketing, we offer a range of services designed to set your business up for success. Our expertise isn’t limited to a single industry—we work with businesses across various sectors, providing customized solutions that align with your specific goals.
Our Approach
We understand that every business is different, with its own set of challenges and opportunities. That’s why our approach is never one-size-fits-all. We dive deep into understanding your business, your customers, and your market to deliver solutions that are both practical and impactful.
Whether you need a quick website refresh, a comprehensive digital strategy, or ongoing support to keep everything running smoothly, we’re here to help. Our team is dedicated to ensuring that all the pieces—your website, digital strategy, marketing, and more—work together seamlessly.
What We Offer
Website Development: End-to-end website creation, from concept to launch, designed to meet your business goals.
Strategy & Consulting: Website and digital audit, and tailored consulting services to align your digital presence with your overall business strategy.
Email Marketing & Automation: Data-driven email marketing strategies that engage your customers and drive sales.
Ongoing Support: Continuous care to keep your website secure, updated, and performing at its best.
Why Work With Us?
We’re your partners in growth, committed to helping you navigate the complexities of the digital world with ease and confidence. Our goal is to provide you with the tools, strategies, and support you need to achieve sustainable growth and lasting success.
Ready to take your business to the next level? Let’s chat about how Waypoint can help you connect the dots and reach your goals.
Josh Decaire
Co-Founder & Director of Operations
Josh has spent the past 7+ years filling multiple roles within Shopify Expert and software development agencies, partnering with businesses ranging from small businesses to multi-billion dollar enterprises on their marketing, ecommerce, and growth strategies and execution.
Combined with years of freelance experience, providing services across website and ecommerce development, marketing and advertising, operations and more, he’s tackled a wide range of business challenges and is excited to build relationships with, and help further the growth of even more businesses in his role with Waypoint.
After partnering with Melissa Eapen of Improbable Escapes (and other businesses) on multiple projects, they decided to make it official – launching Waypoint (originally One Brick Digital) in mid-2021.
Melissa Eapen
Co-Founder & Creative Director
Before co-founding Waypoint, Melissa kicked off her career launching Improbable Escapes, where she is responsible for marketing, sales, and business development.
Her expertise and commitment allowed her to be recognized as an industry expert in marketing gamified experiences; as a result she lectured on this topic at Up The Game, TransWorld’s Halloween and Attraction Show, Ontario Museum Conferences, and more.
More recently, the Improbable Escapes team launched a new subsidiary company called Visual Menace Creative, where Melissa is the Production Designer for feature films such as Angel Three (post-production), and Den Mother Crimson (pre-production).
Melissa is excited to serve as the Creative Director for Waypoint to combine her loves of marketing, branding, and the creative arts.
Team Highlights
999 Awards
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999 Awards
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
999 Awards
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Mission and Vision
Our mission at Waypoint is to partner with organizations that need our help, and, quite simply, to help them. We want to do quality work we enjoy, with people we like. And the work that we enjoy doing is helping businesses integrate and optimize their marketing and growth channels. It really is that simple.
Values
Relationships. Transparency. Accountability. Growth. Learning.